Thursday, June 11, 2009

Marketers Look to the Heavens to Honor the First Moon Walk

HOW high the moon? For marketers and media companies, the sky seems to be the limit as they prepare a cosmic — and commercial — commemoration of the 40th anniversary of the first manned landing on the moon.

Louis Vuitton is running a print ad with, from left, the astronauts Sally Ride, Edwin Aldrin and Jim Lovell.

A print ad for a special Omega watch invokes John F. Kennedy.

The anniversary, to be observed on July 20, is the subject of advertising campaigns, books, DVDs, tribute merchandise, events and film festivals, along with enough trinkets to stuff a space capsule. The goal of all that basking in reflected moon glow is to remind the public how good it felt when the arrival of Apollo 11 on the moon — and the walks on the lunar surface by the astronauts Neil Armstrong and Edwin Aldrin — fulfilled a promise made eight years earlier by President John F. Kennedy.


Blogger Peter said...

The Best Time To Buy An Expensive Watch:

June 17, 2009 8:05 AM  

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